British company over 28 years’ experience, creates cosmetics, skincare and haircare on a global level. They create products faster than any brand on the planet.They deliver the highest quality products at the most affordable prices. They believe that everyone - no matter their sex, ethnicity, age, budget or location - should be thrilled by makeup.Their products are 100% cruelty free. None of Their products are tested on animals. The majority of their products are also vegan.